Evaluation 4: Who would be the audience for your media product? & Evaluation 5: How did you attract/address your audience?

Question 5 - How did you attract/address your audience?

To address my audience to my magazine, I made my front cover stand out and be eye catching to them in hope that it stands out against other similar types of magazines to mine. I used different types of media that most music magazines use to attract their audiences.

These things include:

Subscription services - these can draw people into the magazine if they are interested in it as they will be encouraged to buy the deal on the number of issues of the magazine they will get. If they see that the offer is reasonably priced then they might take up the deal. Also, if the magazine includes a "free t shirt" it will also encourage the readers to buy the deal as they are getting free clothes of bands that they may listen to.

Competitions/prizes - many magazines of different types use competitions and prizes to draw in their audience to the deal. Depending on what the prize will be, it can entice the reader to pick up the magazine and enter for the competition. Prizes like "Win tickets to.." are very effective as the reader knows they will be seeing someone they like for free, saving them money. My magazine uses this and I believe that it will be very effective in drawing in my target audience.

Images/stories - My front cover will attract my audience as the main image is very eye-catching as it takes up most of the page and the person on the front cover looks alternative. My target audience audience will relate to the way he is dressed through the use of dark clothing and his long hair and want to pick up the magazine and give it a read from this. The stories on my front cover will also draw my audience to the magazine as they will see familiar band names in bold fonts which will be eye catching leading to them reading on.


Question 4 - Who would be the audience for your media product?

To find out the audience for my music magazine I used various media methods such as survey monkey in which I asked various different questions to people about music magazines. Questions such as "How often do you buy music magazines?" and "What genre of music do you enjoy listening to the most?". These types of questions help me pinpoint what kind of person would pick up and read my music magazine. From my research I found out that people aged between 17-21 years of age are attracted to my magazine the most, these are the late teens and early adults that are into listening and finding out about rock/metal bands.

Ideal Profile
Gender - Male and females (predominantly males)
Age - 17-21 years
Lives in - The UK
Interests - Likes listening to rock and metal music. Mainly listens to their music through digital mediums such as the internet and music streaming services such as Spotify or Apple Music. Enjoys going to music events such as concerts to see their favourite bands. Also, they like watching movies and playing video games. They like to keep up with the latest news and stories on their favourite artists and bands. Dressing alternatively