Getting the right institution to distribute my music magazine is very essential to it's success in the market, production and distribution. Also, media institutions can have an impact on the way my magazine could be distributed digitally and also social media sites, apps and games so it is crucial that the magazine is distributed by the right organisation. My magazine's target audience are people in their late teens and early adulthood who are interested in rock/metal music. My magazine is fairly well priced for this The two different media institutions I have studied previously are IPC Media and Bauer Media.
IPC Media - was founded in 1958 in the UK and owns more than 60 iconic media brands and publishes them over various platforms such as print, online, mobile and tablets. They are the leading media distributor in the UK. IPC Media publish over 350 million copies of magazines every year. The music magazines that IPC Media publish are NME and Guitar and Bass magazine. They mainly publish magazines that cover five different divisions: Women's weeklies e.g. Now magazine and Look, Inspire e.g. Leisure and specialist, Ignite e.g. men's lifestyle and entertainment, SouthBank e.g. women's lifestyle and home interest and TX e.g. portfolio of television titles. I don't think that IPC Media would be the best choice of institution for my magazine because they do not publish many music magazines and are only popular in the UK which wouldn't expand my magazine to other countries.
Bauer Media - reaches over 22 million adults in 15 different countries within Europe. They are the largest media institution in Europe. Bauer Media aim to connect audiences with excellent media content. Bauer Media also own Kerrang magazine which is a widely popular rock/metal music magazine which appeals to teenagers and alternative people of any age range which is also the same genre of music that my magazine is related to. I think that Bauer Media would be a good publisher for my magazine as they do not publish may different rock music magazines other than Kerrang. It would also draw customer’s attention to my magazine as people might be searching for a rock magazine other than Kerrang. They know how to reach out to their audiences well and make magazines that appeal to them
I have chosen WHSmith to distribute my music magazine based on its genre of music, being a hard rock music magazine you usually don't see them in typical stores such as Tesco. This will also encourage people to seek out the magazine as it will be only sold in this store. It may also bring more customers to the store, benefiting WHSmith financially.
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