Analysis of Music Magazine Questionnaire
For my questionnaire I
decided to ask people 10 different questions about what they think should be
included in a magazine that is based on rock/metal music.
Question 1 – What
is your gender?
In the first question
of my survey I asked what gender they were, male or female. From my responses,
the majority of people who answered were male which shows that my magazine may
appeal to a more male demographic.
Question 2 – What
is your age?
In my second question
I asked what age people were, most of my responses were from people aged
between 17-21 which shows that my target audience are teenagers and young
adults.
Question 3 – How
often do you buy/read music magazines?
In this question the
majority of responses I collected said that they hardly ever read music
magazines at 85%. Then 15% of people said they sometimes read music magazines.
Question 4 – What
genre of music do you like listening to?
I asked what genres of
music people liked to listen to, from my responses the majority of people said
rock/metal music at 35%, then pop/rock and pop/punk music both came in at 15%.
However, the ‘other’ section also got 35%. This shows that I should be designing
a magazine that is rock related.
Here is a screenshot of the results I got from this survey. We can see that most people said they either listened to metal/hardcore music or any other genre of music.
Question 5 – How
would you prefer to get a music magazine issue?
In this question, I
got balanced responses for each. Weekly, fortnightly and monthly all got a
percentage of 33.33%. I believe I should publish the magazine monthly as this
is what related magazines do such as Metal Hammer which put out monthly issues.
Question 6 – What
kind of information would you like to read in a music magazine article?
I asked what people
would most like to see within a magazine article, the majority of responses I
got were for top 10 lists with about 65% of all responses voting for this,
interviews/Q & A’s and exclusives both got around 15% each. I will be
including all of these inside my magazine.
Question 7 - How much
would you pay for a rock/metal music magazine?
Another question I
asked people was how much they would be willing to pay for a music magazine,
most people chose to willingly pay between £2.00 and £2.99 for it, this shows I
will be pricing my magazine within this price range.
Question 8 - What
types of ways do you listen to music?
In a different
question in my survey I asked people what types of methods they use to listen
to music. The majority of responses said they use the internet to listen, using
websites such as YouTube and Spotify. This shows that I will distribute my
magazine digitally for people to read and also set up different social media
accounts for my magazine so I can connect with readers, making discussions
about certain topics and keeping up to date on rock and metal news.
Here is a screenshot from my questionnaire of this question. We can see that most people said they listened to music through the internet using websites such as YouTube.
Question 9 – Would
you be willing to subscribe to a music magazine?
In this question I
asked people if they would want to subscribe to a music magazine, I got
balanced responses for this which shows that I could make a subscription
service for my magazine which will mean more people would be reading the
magazine.
Question 10 – What
would encourage you to buy a music magazine?
I asked people what
would draw them the most to want to buy a music magazine, from my responses the
majority of responses said that free posters and special edition copies of the
magazine would draw them to want to purchase it the most, this shows I should
include this in my design for my magazine.